iGaming Across the World: An Exclusive Interview With TaDa Gaming 2024
Today, we are sitting down with Andy Huang, CEO of TaDa Gaming. As one of the more exciting content providers with an exciting portfolio, they are causing quite a stir and we want to know more.
Thanks for joining us, Andy! TaDa Gaming is the name everyone’s talking about. What is making you so popular?
Thank you for inviting me. TaDa Gaming is a slightly newer name to European iGaming but we are working hard to change that. We are quickly gaining popularity in Europe and Latin America thanks to over 30 years of experience.
We got diverse game offerings, including arcade-style games, fishing, and table games. Our Fortune Gems series—Fortune Gems, Fortune Gems 2 and latest release Fortune Gems 3—present games with different bonus levels and in-game challenges. Each new release offers different levels of strategy and bonus features.
How does TaDa Gaming foster innovation within its team?
Firstly, we are all players and iGaming fans, but with diverse perspectives.
Innovation is at the heart of TaDa Gaming, with over 75% of our team dedicated to product research and development. The team’s diverse perspectives as both players and industry professionals help drive creativity and rethink traditional gaming experiences.
We focus on what players might enjoy outside the gaming industry, such as global cultural influences and technological trends, to identify gaps in current offerings. This approach allows TaDa to continually introduce new ideas that resonate with both operators and players.
Could you share insights into a particularly successful release and what made it stand out for TaDa Gaming?
Our new Triluck™ series has been a standout success. Games like 3 Coin Treasures, 3 Lucky Piggy and 3 Pots Dragon feature three interacting bonus features that can deliver huge wins, with players having the potential to unlock all three features in a single spin.
This unique design has led to increased player signups and higher engagement rates across all platforms. Both our partners and players have been thrilled with the results, and we plan to expand the series with more exciting releases.
What qualities do you look for in potential partners and how do these relationships enhance the TaDa Gaming experience?
Trust is critical. We look for reliability in our partners: from technical expertise and client services to responsible gaming and player safety. Since we began our European expansion for example, we have successfully obtained a Malta Gaming Authority licence and a Swedish B2B licence, and opened a new office in Malta.
We are committed to the European market and secured us multiple new client signings across regulated markets.
Well, fair play to TaDa Gaming for that and, on the subject, how do you ensure that the play is fair?
Our portfolio is built on significant variation in theme, feature, mechanics and genre, but we constantly promote visible fairness and transparency with our games. As I mentioned, we are licensed and certified across many markets and jurisdictions, with more applications in the pipeline.
We also review each new game and ensure significant external testing by industry leaders GLI and BMM Test Labs. Millions of spins or rounds are played to ensure the hit rates and Return-to-Player rates are accurate. In addition, we enable all players to verify the server seed in their gaming histories and so confirm the integrity of each round.
Finally, as CEO, what is your vision for the future of TaDa Gaming and how do you plan to continue to innovate and lead in the gaming industry?
We are a significant part of the global iGaming ecosystem and we want to continue to innovate and lead. Our global experience, combined with deep data mining for localisation and cultural awareness, allow us to contribute to developing and continuously improving this market.
We release between four and five new games each month, and this number will only increase in time. Meanwhile, our marketing and commercial teams are exhibiting at every major show in the iGaming calendar. We are actively increasing our presence and brand awareness across the continent.
In other words, we are in this for the long-term!
About TaDa Gaming
TaDa Gaming is an innovative iGaming content provider with over 30 years of industry experience, specialising in developing a wide variety of engaging games. Originally rooted in the Asian market, TaDa Gaming has successfully expanded into Europe and Latin America, delivering unique gaming experiences through slots, table games, arcade, and live dealer formats.
